QUEZON CITY, PHILIPPINES, 06 November 2019 – The Philippine Data Company, the official data arm of the Republic of the Philippines, has taken enormous strides to safeguard the youth towards the hazards within the on-line world by aggressively pushing for the promotion of its nationwide cyber wellness marketing campaign.
This marketing campaign is a part of the ASEAN-Japan Media and Data Literacy (MIL) for the Youth Venture which the PIA is spearheading in partnership with the InfoComm Media Improvement Authority of Singapore and with funding assist from the Japan-ASEAN Integration Fund (JAIF).
The marketing campaign official brand and branding centered on #cyberREADI– with READI representing the 5 (5) ASEAN Core Values on Digital Literacy adopted by the ASEAN Ministers Accountable for Data in Might 2018. These values served as a framework for digital literacy applications within the area:
After the brand and branding have been launched, the PIA has launched varied multimedia supplies and sources developed with the assistance of the College of the Philippines Faculty of Mass Communication Basis Inc. (UPCMCFI). These supplies are merchandise of an viewers evaluation on youth’s stage of consciousness concerning on-line security, utilizing focus group discussions performed with Filipino youth representatives in numerous areas within the nation.
Additionally drastically thought of within the manufacturing of those supplies have been the insights on the altering media consumption habits of the youth and initiatives and greatest practices in selling media and knowledge literacy as mentioned by audio system from the Philippines, Singapore, Japan, UNESCO, and Fb and in group workshops by representatives from public data, media, academe, and youth sectors of the ten (10) ASEAN Member States in the course of the ASEAN-Japan Discussion board on Media and Literacy: Cyber Wellness for the Youth on March 2018.
Supplies produced embrace:
- Brief movies on the next subjects:
- On-line gaming
- On-line relationship
- On-line rip-off
- On-line privateness
- Web habit
- Social media playing cards
- Module for cyber wellness coaching
A devoted webpage for the cyber wellness marketing campaign can be within the works. PIA regional and provincial workplaces are rolling out their respective actions to additional unfold the cyberREADI advocacy.
H.E. Kung Phoak, Deputy Secretary-Basic for ASEAN Socio-Cultural Group confused that the Cyber-Wellness marketing campaign is a well timed project since digital media has more and more develop into the first supply of data amongst ASEAN folks. He says: “There’s a have to construct data resiliency amongst the youth and shield them from the chance of getting misled by faux information and misinformation. With enhanced media and knowledge literacy, the youth is anticipated to develop into sensible customers and accountable producers of on-line data. Via this venture, we hope younger folks would higher perceive, inquire, create, talk and assume critically whereas digitally engaged”.
To know extra about #cyberREADI, go to https://web.facebook.com/CyberREADiPH
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